"Does Your Soul Have A Cold"

I know I still owe you all a review of the finale of Man Men. But I just got this in my email box from Wholphin…

“Back in 2000, western pharmaceutical companies began a massive marketing campaign to introduce a new product to the good people of Japan: depression. Before 2000, the good people of Japan apparently did not even have a word to describe sadness as a debilitating biological illness. So the companies had to coin a new word, "utsu," and create an appropriately catchy ad slogan to help explain the concept. They chose the phrase, "Does Your Soul Have A Cold?" antidepressant sales have since quintupled.

Mike Mills, director of Thumbsucker, has made an incredibly intimate film documenting the human effects of America's latest cultural export to Japan. "Does Your Soul Have A Cold" will air on IFC Monday October 22nd at 9 PM EDT.

Until then, you can watch the IFC trailer here and read our interview with Mike.”

Sounds fascinating…I’m watching! The subject of pharmaceuticals reeks hot debate. This exploration of how American “pills” affect another culture is riveting. The email said it was airing on the 29th but it is actually airing TONIGHT!